The LG Watch Urbane, first announced in the run up to MWC in February, is now on sale from the Google Store .
The Urbane, which is the seventh device from the Google stable, is the most expensive Android Wear smartwatch so far costing £259 in the UK and $349 in the States.
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The Urbane is essentially a redesigned LG G Watch R, with a fashion heavy styling that's more upmarket and much more unisex than its older sibling.
The Urbane features the same P-OLED, 1.3-inch, circular display as the G Watch R, and the same 410mAh battery.
It's powered by a Qualcomm Snapdragon 400 chip and there's a heart rate sensor to add to the accelerometer, gyroscope and barometer.
Take a look at our essential LG Watch Urbane guide for the full lowdown and check out our hands-on review for our initial impressions.
We'll be bringing you a full Urbane review in the coming weeks.